How Big Mattress
Brands Stack the Deck
If you’ve ever tried to buy a mattress from a major mattress brand, then you know how painfully confusing that process can be. And herein lies the rub: That’s exactly how the big brands want you to feel. The process is designed to be painfully confusing.
Why? Because when you’re totally confused, it’s much harder to determine whether you’re getting ripped off.
That’s why we here at WinkBeds have made it our mission to simplify the mattress buying process. And in that spirit, we’re going to be straight with you: If you’re buying from a big brand mattress manufacturer, you are probably paying more than you should. Adding insult to injury, the quality of the mattress you’re paying for may be sub-par. But you would never know it if you took the big-brand mattress companies at their word. Here’s how they deliberately complicate the process of finding the right mattress for you.
1. They make it impossible to comparison shop.
Big brands sell the same mattresses under different names at different stores. (If the mattresses differ at all, it’s usually in insignificant ways). What this means is that consumers don’t have the option of comparison shopping between retailers, because no two retailers will carry the exact same models.
2. They obfuscate the contents of their mattresses.
Compounding the comparison shopping issue is the fact that big brands almost never reveal what’s actually inside of their mattresses—e.g. materials, coil counts, and so on. So not only can you not compare mattresses by name, but you can’t compare them by what they’re made of. And even when a given mattress purports to be similar to another model, your only choice is to take the marketing at its word—there are no regulations requiring mattress giants’ honesty or objective standards for determining mattress quality.
3. They inflate profit margins via huge markups.
Both big mattress retailers and wholesalers aim for massive markups on every mattress sold. For example, major innerspring sets typically have gross profit margins of 30 to 40 percent each for both retailers and wholesalers, according to Consumer Reports. Other models may carry margins of 50 percent or more. What this means is the price of a big brand mattress very rarely reflects its quality, so that a $1,000 mattress and a $2,000 mattress may have very few (if any) differences between them. Further muddying the waters is the fact that in-store prices can vary by as much as 50 or 60 percent from day to day. All of this helps to explain why furniture stores generally make more money from sales of mattresses than any other product.
The hijinks of the big-brand mattress industry are upsetting, to be sure. But they’ve also presented an opportunity. People are ready for better service, better quality, and better prices when it comes to their mattress options. And that’s exactly what WinkBeds exists to provide.
Our mission is to provide a luxury hybrid mattress at an affordable price. Our e-commerce business model allows us to cut out the middleman and offer our product for more than 1/3 the price of many major mattress brands. And we do it while selling an exceptionally high-quality product.
The WinkBed is highly durable, has some of the highest spring coil counts in the industry, and is handcrafted in the USA from American-sourced materials. We’ll tell you exactly what’s in our mattresses. We’ll even tell you what’s not in them: All of the foam in our mattress is certified by CertiPUR-US for being made without ozone depleters, PBDE flame retardants, mercury, lead, and heavy metals, formaldehyde, and prohibited phthalates.
We’ll ship your new bed to your door (for free), help you install it and remove your old mattress if you so choose, let you try it out for 101 nights, and refund your order if you aren’t 101% satisfied—no questions asked. Bottom line? We want to make your mattress buying experience as painless as possible. (Think of it as making up for all the years when mattress showrooms were your only buying option.)
The future of mattress shopping is here. And it means better business for everyone.